Multi-brand SaaS infrastructure
Architecture and platform engineering for seven consumer brands sharing one stack — anonymized.
About
Architected, built, and ran shared platform pieces — CDN, image delivery, content infrastructure, deployment pipelines — across seven consumer-facing brands. The challenge: keep cost predictable, ship features once and roll them out to every brand, and keep brand boundaries airtight.
Problem
Multiple consumer brands needed scalable, fast media delivery and shared platform pieces without spinning up duplicate infrastructure per brand.
Approach
Shared CDN distributions per brand layer, common origin, Lambda@Edge for transforms, and a cache-key contract that prevents brand bleed. All of it codified in CloudFormation and version-controlled.
Outcome
Predictable infrastructure cost, sub-100ms edge response on hot paths, and a single architectural pattern repeatable for new brands. The pattern is documented and used by the broader team.
What's interesting
- Single CDN architecture serving seven brands with strict cache-key isolation
- Edge image transforms with cached invariants — no thundering herd
- Deploy pipelines that ship one change to many brands with predictable rollback
- Documented engineering playbooks so the work scales beyond me